Nespresso Culture
Technical Project Information.
Briefing
Nespresso believes that culture goes beyond coffee—it’s about people. And when they invited us to transform this essence into a corporate film, we knew we had to go beyond the obvious. Our mission was to reveal the pillars that underpin Nespresso’s culture, highlighting the values, practices, and connections that make it a unique brand. The challenge? To create content that was inspiring, authentic, and conveyed the true connection behind Nespresso’s culture.
Solution
To bring this story to life, we immersed ourselves in the day-to-day life of the stores and listened closely to those who are part of this transformation. We interviewed leaders and employees, capturing stories that illustrate how Nespresso’s values manifest themselves in practice and impact everyone’s daily lives. The result was a sensitive and engaging institutional film that not only communicates the brand’s value but also moves and inspires, reinforcing Nespresso’s commitment to a more diverse and humane future. Contributing to the dissemination of the culture of this beloved pioneer was an honor for our astronauts.
Means used
Internal institutional use / Omnichannel digital distribution
Results.
Institutional film
+1
Positive reactions
100%
Total coffee consumed in 8 hours of set
+30
