Sides + Cury Orla
Technical Project Information.
Briefing
Cury, one of Brazil’s largest construction companies, arrived in Recreio with an ambitious project: Cury Orla, a development that combines sophistication, comfort, and a prime location by the sea. So for this mission, Sides, a partner agency of ours, brought us the challenge of leading the audiovisual aspect of the project and creating a real estate film that went beyond a technical presentation—it needed to convey desire, translate the lifestyle, and position Cury Orla as an irresistible choice. Our goal was to build an engaging narrative that would connect the audience to the experience of living there. It was more than just showing images of the construction—it was creating an invitation to imagine the routine, feel the energy of the place, and understand the advantages of the investment.
Solution
To build this narrative, we went to the location to capture every detail that made this project unique. With an advertising and cinematographic eye, we created scenes that showed the lifestyle of those who choose to live there: actors enjoying the beach, traveling to the development, and exploring everything the region has to offer. We used drones to reveal the scale of the neighborhood and motion graphics to illustrate the surrounding infrastructure, ensuring a clear and impactful view of the investment. The result was a film that not only presented Cury Orla, but made the audience feel what it is like to live there. We created an engaging piece that enhanced the digital campaign and reinforced the emotional connection with the development, transforming information into real desire.
Means used
Internal institutional use / Omnichannel digital distribution
Results.
Views per video
+11k
Films
+3
Positive comments and reactions
100%
Units to be delivered in May 2028.
80%
