Cummins
Technical Project Information.
Briefing
Cummins, a leading multinational energy technology company and our recurring Pioneer, was about to launch an impressive new 14-meter-high generator for one of the world’s largest technology companies. More than just presenting an innovative product, the challenge was to create engaging content that captured the entire customer journey, from conception to the final impact of the technology. This material would not only reinforce the brand’s presence on social media, but would also be featured at one of the industry’s largest conventions. For a mission of this magnitude, more than a simple record was needed—Cummins’ innovation had to be transformed into a powerful and unforgettable visual narrative.
Solution
We created three films that went beyond simply showcasing the generator: we developed a narrative that connected technology, purpose, and real impact. We closely followed each stage, from the presentation of the equipment to its practical use, capturing moments that highlight the grandeur and relevance of this launch for the sector. The result was a series of strategic and visually striking content, designed to engage both industry experts and the brand’s digital audience. Our delivery not only presented a new product, but also consolidated Cummins as a benchmark in energy innovation.
Means used
Internal institutional use / Omnichannel digital distribution
Results.
Reach
+26k
Positive reactions
100%
Movies
+3
Photos
+50
