Cummins – English
Technical Project Information.
Briefing
Cummins, a leading multinational in energy technology and our recurring Pioneer, was about to launch an imposing new 14-meter-high generator for one of the world’s largest technology companies. More than presenting an innovative product, the challenge was to create engaging content that captured the entire customer journey, from conception to the technology’s final impact. This material would not only reinforce the brand’s presence on social media, but would also be featured at one of the biggest conventions in the sector. For a mission of this magnitude, more than a simple record was needed – Cummins’ innovation had to be transformed into a powerful and unforgettable visual narrative.
Solution
We created three films that went beyond showing the generator: we developed a narrative that connected technology, purpose and real impact. We followed each stage closely, from the presentation of the equipment to its practical use, capturing moments that highlight the grandeur and relevance of this launch for the sector. The result was a series of strategic and visually impactful content designed to engage both industry experts and the brand’s digital audience. Our delivery not only presented a new product, but consolidated Cummins as a reference in energy innovation.
Means of dissemination
Internal institutional use / Omnichannel digital distribution
Results.
Reach
+ 26k
Sentimentalization
100% positive comments and reactions
Movies
+3
Stock images
+50
