Nespresso Culture – English
Technical Project Information.
Briefing
Nespresso believes that culture goes beyond coffee – it’s about people. And when it invited us to transform this essence into an institutional film, we knew we needed to go beyond the obvious. Our mission was to reveal the pillars that underpin the Nespresso culture, highlighting the values, practices and connections that make it a unique brand. The challenge? To create content that was inspiring, authentic and conveyed the true connection behind the Nespresso culture.
Solution
To bring this story to life, we immersed ourselves in the day-to-day life of the stores and listened closely to those who are part of this transformation. We interviewed leaders and employees, capturing stories that illustrate how Nespresso’s values manifest themselves in practice and impact everyone’s daily lives. The result was a sensitive and engaging institutional film that not only communicates a brand value, but also moves and inspires, reinforcing Nespresso’s commitment to a more diverse and humane future. It was an honor for our astronauts to help spread the culture of this much-loved pioneer.
Means of dissemination
Internal institutional use / Omnichannel digital distribution
Results.
Institutional film
+1
Positive comments and reactions
100%
Total number of coffees consumed in 8 hours on set
+30
