SMZTO 5 mil franquias – English
Technical Project Information.
Briefing
SMZTO, Brazil’s largest franchise network investment group and a long-time pioneer of our craft, wanted to celebrate the milestone of 5,000 franchises and reinforce its impact on the market. With this in mind, we were invited to create a piece of content that would visually translate its trajectory of success, highlighting the most important milestones in its history and consolidating its authority in the sector. For a project of this importance, it wasn’t enough just to tell the story – we had to bring emotion, purpose and grandeur to each frame.
Solution
We developed a documentary miniseries in three episodes, capturing the essence of the SMZTO Group and the key moments that shaped its journey. To do this, we gathered testimonies from the leaders behind the brand, including CEO and founder Carlos Semezato and his children Bruno and Beatriz Semezato, as well as other executives and partners, guaranteeing authenticity and depth to the narrative. The mission was complemented by a strategic photo shoot, with individual and group portraits and making-of records, further strengthening SMZTO’s digital presence. The result was powerful content, capable of connecting the brand to the public and consolidating its history as a benchmark in the franchising universe.
Means of dissemination
Internal institutional use / Omnichannel digital distribution
Results.
Reach
+78,5k (gross)
Engagement rate
+2%
Contents
+3 mini-series episodes for the Reels / +20 photos
Sentimentalization
100% of positive comments and reactions
