SMZTO 5k Units
Technical Project Information.
Briefing
SMZTO, Brazil’s largest franchise network investment group and a long-time pioneer in our industry, wanted to celebrate reaching the milestone of 5,000 franchises and reinforce its impact on the market. With that in mind, we were invited to create content that would visually convey its successful trajectory, highlighting the most important milestones in its history and consolidating its authority in the sector. For a project of this importance, it wasn’t enough to just tell the story—we needed to bring emotion, purpose, and grandeur to each frame.
Solution
We developed a three-episode documentary miniseries, capturing the essence of the SMZTO Group and the key moments that shaped its journey. To do so, we gathered testimonials from the leaders behind the brand, including CEO and founder Carlos Semezato and his children Bruno and Beatriz Semezato, as well as other executives and partners, ensuring authenticity and depth to the narrative. The mission was complemented by a strategic photo shoot, with individual and group portraits and behind-the-scenes footage, further strengthening SMZTO’s digital presence. The result was powerful content, capable of connecting the brand to the public and consolidating its history as a benchmark in the franchise universe.
Means used
Internal institutional use / Omnichannel digital distribution
Results.
Reach
+78,5k
Engagement rate
+2%
Episodes on reels
+3
Photos
+20
