Swissnex WebSummit – English
Technical Project Information.
Briefing
Swissnex is the Swiss Embassy’s global network for innovation, science and technology, connecting Swiss entrepreneurs, researchers and companies around the world. For the second year running, we were chosen to document and amplify its presence at WebSummit 2024, one of the largest and most influential technology and innovation events on the planet. Our challenge was to go beyond traditional coverage and translate the impact of Swiss innovations on the global market. We needed to create content that would not only record the events of the event, but also reinforce Swissnex’s greater purpose as a strategic link between people and institutions in education, research and technology.
Solution
We designed complete audiovisual coverage to capture the essence of the event and highlight Swissnex’s participation in a genuine and impactful way. We produced seven exclusive testimonials with startups, bringing an inside look at future market leaders, as well as a dynamic aftermovie that consolidated their presence at WebSummit. To boost digital reach, we published three daily reels of same-day delivery, in vertical format, highlighting key moments and emerging trends. Before the event, we created a special teaser to generate anticipation and engagement. In addition to the audiovisual content, we were responsible for the sound operation and presentations at the stand, ensuring a smooth and professional experience. With more than 400 processed photos, we recorded everything from interactions at the stand to the main insights of the event, consolidating Swissnex as one of the major global agents of innovation at WebSummit 2024.
Means of dissemination
Internal institutional use / Omnichannel digital distribution
Results.
Views per video
+2k
Movies
+6
Photos
+400
Positive comments and reactions
100%
