Thunder Mustard + Coca-Cola
Technical Project Information.
Briefing
Our long-standing client and partner, Thunder Mustard, has teamed up with Coca-Cola to once again innovate in brand communication with its customers through various initiatives such as the launch of the new Juntos+ app, a Coca-Cola FEMSA digital platform designed to facilitate communication between the company and commercial establishments. The challenge was to transform this novelty into an engaging and authentic narrative, showing its real impact on the daily lives of merchants and breaking down any objections they may have had to the new technology. We were chosen to lead the audiovisual production of the project at the LATAM level, capturing stories, testimonials, and genuine moments in Mexico, Guatemala, Argentina, and Brazil.
Solution
We developed a visual narrative that went beyond the functionality of Juntos+. Through institutional films and branded content, we connected the audience to the platform’s purpose, showing how it transforms the routine of small entrepreneurs. In addition to the videos, we captured striking images that convey the essence of the project and reinforce FEMSA’s digital presence. The result was authentic and strategic content, capable of engaging and strengthening the bond between the brand and its business partners.
Means used
Internal institutional use / Omnichannel digital distribution
Results.
Reach
+500k
Countries
4
Cities
5
Produced parts
+50
