Our client and long-time partner, Thunder Mustard, teamed up with Coca-Cola to create and innovate once again in the brand’s communication with its customers, through various initiatives such as the launch of the new Juntos+ app, a digital platform from Coca-Cola FEMSA, designed to facilitate communication between the company and commercial establishments. The challenge was to transform this novelty into an engaging and authentic narrative, showing its real impact on traders’ daily lives and breaking down any objections they might have to the new technology. We were chosen to lead the audiovisual production of the project at LATAM level, capturing stories, testimonies and genuine moments in Mexico, Guatemala, Argentina and Brazil.