Thunder Mustard + Coca-Cola – English

Technical Project Information.

Briefing

Our client and long-time partner, Thunder Mustard, teamed up with Coca-Cola to create and innovate once again in the brand’s communication with its customers, through various initiatives such as the launch of the new Juntos+ app, a digital platform from Coca-Cola FEMSA, designed to facilitate communication between the company and commercial establishments. The challenge was to transform this novelty into an engaging and authentic narrative, showing its real impact on traders’ daily lives and breaking down any objections they might have to the new technology. We were chosen to lead the audiovisual production of the project at LATAM level, capturing stories, testimonies and genuine moments in Mexico, Guatemala, Argentina and Brazil.

Solution

We developed a visual narrative that went beyond the functionality of Juntos+. Through institutional films and branded content, we connected the public to the purpose of the platform, showing how it transforms the routine of small entrepreneurs. In addition to the videos, we captured striking images that translate the essence of the project and reinforce FEMSA’s digital presence. The result was authentic and strategic content, capable of engaging and strengthening the bond between the brand and its commercial partners.

Means of dissemination

Internal institutional use / Omnichannel digital distribution

Results.

Reach
+500k
Captured scenarios
4 countries & 5 cities
Audiovisual content
+50 pieces produced
Sentimentalization
100% positive comments and reactions