Tik Tok Binance Brasil – English
Technical Project Information.
Briefing
When Binance, the world’s largest cryptocurrency exchange, invited us to take on yet another project, this time with the aim of strengthening its presence on TikTok and increasing its connection with the Brazilian public, we knew that the challenge required strategy and creativity. Our mission was clear: to transform complex topics from the crypto universe into accessible, dynamic content that was in line with the network’s trends. But more than that, we needed to ensure that each piece not only engaged, but also educated an audience that was still unfamiliar with the sector – positioning Binance as the great reference on the subject and ensuring the public’s trust in the brand.
Solution
We strategically planned and developed Binance Brasil’s profile on TikTok, creating dynamic and educational content aligned with the platform’s trends and the cultural specificities of the market and the platform Through continuous planning and precise monitoring of metrics, we adjusted strategies in real time, ensuring that each piece of content reached the right audience and generated relevant engagement. Our approach resulted in effective communication, positioning Binance as a leader in the crypto universe and creating a solid connection with the audience. Strategic management and detailed monitoring allowed for robust growth and a consolidated presence for Binance on TikTok, expanding its impact in the region. The success of the initiative has been so positive that by 2025 we will begin operating this mission at LATAM level, including Argentina, Mexico and Colombia.
Means of dissemination
Omnichannel digital distribution
Results.
Growth
+26.5k, Growth of 348%
Reach
+ 17k views per video
Impressions
+2.5M
Profile engagement rate
+8,5%
