Tik Tok Binance Brazil
Technical Project Information.
Briefing
When Binance, the world’s largest cryptocurrency exchange, invited us to take on another project, this time with the goal of strengthening its presence on TikTok and increasing its connection with the Brazilian public, we knew that the challenge would require strategy and creativity, so we sprang into action. Our mission was clear: to transform complex topics from the crypto universe into accessible, dynamic content aligned with online trends. But more than that, we needed to ensure that each piece not only engaged but also educated an audience still unfamiliar with the sector—positioning Binance as the leading reference on the topic and ensuring public trust in the brand.
Solution
We strategically planned and developed Binance Brazil’s profile on TikTok, creating dynamic and educational content aligned with the platform’s trends and the cultural specificities of the market and platform. Through continuous planning and accurate monitoring of metrics, we adjusted strategies in real time, ensuring that each piece of content reached the right audience and generated relevant engagement. Our approach resulted in effective communication, positioning Binance as a leader in the crypto universe and creating a solid connection with the audience. Strategic management and detailed monitoring enabled robust growth and a consolidated presence for Binance on TikTok, expanding its impact in the region. The initiative was so successful that by 2025 we will begin operating this mission at the LATAM level, covering Argentina, Mexico, and Colombia.
Means used
Omnichannel digital distribution
Results.
Growth
+348%
Views per video
+ 17k
Impressions
+2.5M
Engagement
+8,5%
